Evaluation (Part5)

• How did you attract/address your audience?
What did you include in your mag to make it attractive to your target audience? Spend some time discussing the front cover – remember this is the hook that makes people buy it (70% of people buy their mags on the spur of the moment) Think also about mode of address – how does your mag “talk” to the audience. Why would someone want to buy your magazine?

To attract my target audience I felt it necessary to use in-formal language as this speaks out more to teenagers. I also incorporated catchy but short cover lines as the concentration span of a teenager is more likely to be less that that of an elder. The bold heading I have used would make this magazine standout amongst the crowd and more likely to be bought.